PHILADELPHIA, Nov. 6, 2017 /PRNewswire/ — Today, MRP, a global predictive intelligence and customer acquisition company, released its fall business update proving continued momentum through product advancements, sales wins and strong partnerships.


In today’s ever-evolving marketing departments, predictive analytics is the way to evidenced-based, sustainable creativity at some of the world’s best companies.

«Global sales and marketing teams rely much more on predictive analytics to determine, implement and measure strategic efforts that work to convert active demand into engaged demand through to revenue,» said Kevin Cunningham, CEO of MRP. «MRP continues to lead the way with the software and managed services to help these teams increase response rates, pipeline, deal size and revenue.»

As a leader in the predictive customer acquisition category, MRP’s recent business updates include:

Forrester Wave Report

In June 2017, MRP was named a strong performer in The Forrester Wave™: Predictive Marketing Analytics for B2B Marketers, Q2 2017. The report evaluated providers based on their demonstrated ROI and an ability to turn predictions into action. The combination of MRP’s predictive software, offering clients visibility into real-time demand and intent, and its best-in-class account-based marketing solutions help clients achieve revenue goals and acquire new customers faster.

Launch of Prelytix 2.0

MRP announced the launch of Prelytix version 2.0 in September 2017. The newest predictive platform upgrade improves the real-time intelligence accessible to MRP clients, enhancing their understanding of customer intent and their ability to optimize marketing outreach, ultimately helping them engage with new, qualified customers. Prelytix 2.0 also provides a true closed-loop predictive customer acquisition engine through real-time engagement data from sales and marketing tactics. 300 MRP clients use the updated platform at no additional cost.

SiriusDecisions 2017 Technology Exchange

Last week, MRP presented at SiriusDecisions 2017 Technology Exchange in Austin, Texas, sharing case study insights from client Digital River and MRP’s own marketing team. Mike Thyne, senior director for Digital River, discussed how MRP Prelytix allowed the company to transition from broad-based demand generation to a highly targeted and effective sales and marketing approach that combines predictive analytics and account-based marketing.

James Regan, CMO of MRP, also discussed how the convergence of predictive analytics, account-based marketing, artificial intelligence and machine learning helps transform the customer experience during a lunch and learn.

Customer Success News

Using Prelytix, MRP customers saw response rates increase 2.5 times, conversion rates increase 1.9 times and average deal sizes double.

MRP secured several new client partnerships over the last quarter, including a multimillion dollar contract with one of the world’s leading independent cybersecurity companies. Other new clients include a leading food service, facilities and uniform services provider, a contract that leverages MRP’s software for customer retention programs, and Technekes, a new partnership that expands MRP’s reach in the health care and agricultural markets, leveraging Technekes’ expertise in the space.

MRP in the News

Throughout 2017, MRP has been featured in numerous publications including Philly, One Million by One Million and B2B News Network. In an article titled «Hate your student debt? Work for this analytics company,» CEO Kevin Cunningham spoke to Philly, highlighting MRP’s student loan repayment benefit, which offers monthly contributions to help repay student debt. MRP CMO James Regan spoke with blog One Million by One Million in a series called «Thought Leaders in Artificial Intelligence.» Regan and author Sramana Mitra discussed intent data, customer engagement and the future of artificial intelligence in marketing. Regan also offered insight on how marketers can prove the impact of their work by operationalizing predictive analytics with strong account-based marketing in a bylined article on B2B News Network titled «CMO to CMO: Let’s Prove It

Partner News

First Derivatives plc (FD), MRP’s parent company, and Kx Technologies announced in September their partnership with Brainpool to meet the expected demand for machine learning and artificial intelligence consultancy. Brainpool is a specialist consultancy with 150 machine learning engineers working across commercial and academic institutions. Brainpool’s consultants will receive training in the core Kx technology and will be able to work as part of MRP Prelytix data science team, extending our reach within MRP’s largest customers and providing them with cutting edge machine learning capabilities.

For more MRP news and insight, visit

About MRP

MRP provides predictive customer acquisition software and services. For 15 years, clients have relied on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. MRP has 10 offices, 550 employees and covers over 100 countries around the globe.

MRP is a division of First Derivatives plc (FD). FD is quoted on the London Stock Exchange (AIM: FDP.L) and is a global supplier of software and consulting services.

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